Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet.We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity.We know thatresponsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you'll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Nimble teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.
We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Summer Friday hours
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Dynamic work model - a hybrid of 3 days in-office collaboration and 2 remote focused work days.

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

Are You Up For The Challenge?

This is an exciting opportunity to join ecommerce team at the world's largest skincare company, Beiersdorf. We are looking for a candidate that lives and breathes content, has a deep understanding of ecommerce channels and digital shelf best practices. This role sits in the Digital Shelf & CX Ecommerce team, which is designed to guide and manage digital assets and workflows across various retailers, while overseeing overall ecommerce content strategy.

RESPONSIBILITIES:

This role is responsible for contributing to the US Ecommerce business objectives by delivering a best-in-class digital shelf experience. The successful candidate will lead the US ecommerce content strategy, creative development, and content syndication process across a diverse retailer network.

• Drive conversion through the creation of best-in-class PDP's and brand stores
• Build and project manage the content roadmap and timelines across 2 brands for new product launches and content enhancements - this includes video, imagery, enhanced brand content, and SEO content across all retailers.
• Work with syndicated content provider (ex. Salsify) to push content to retailer sites via API, and/or provide to non-connected sites.
• Continuously perform content audits with Digital Shelf Manager and external agency, to be shared with local and global brand teams.
• Optimize digital shelf presence and brand performance by leveraging analytic tools (ex. Profitero, Clavis, Vendor Central) to understand which content features drive sales lift and rank.
• Utilize A/B tests to determine effectiveness of PDP content - imagery and text
• Partner closely with Digital Shelf Strategy Manager and external agency to drive organic search ranking results for all brands
• Leverage eRetailer search algorithms (ex. A9) to drive product placement:
• Develop and implement content strategies that align with SEO goals and UX guidelines.
• Lead content projects from strategy through production.
• Conduct content audits, optimize based on SEO best practices, and develop taxonomies.

The successful candidate will be responsible for collaborating with multiple stakeholders to develop, optimize, publish and manage high-quality content across our retailers platforms, ensuring that visitors to our site have a best-in-class digital shelf and positive user experience.

REQUIREMENTS:

• 7+ years of experience working in ecommerce/digital content roles
• CPG/Beauty industry experience strongly preferred
• Proven working knowledge of ecommerce content best practices, particularly Amazon
• Robust knowledge and experience working with SEO
• Experience with A/B and multi-variate testing
• Very high attention to detail
• Strong ability to work cross-functionally with Brand/Sales/Shopper teams and external agencies
• Self-starter, resilient and adaptable
• Excellent analytical and communication skills
• 4 Year Bachelor's Degree

ADDITIONAL INFORMATION:

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America Company Culture Highlights

• Winner of Comparably's Award for Best Company Outlook 2024
• Winner of Comparably's Award for Best Sales Team 2023, 2024
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best Company Culture 2023
• Winner of Comparably's Award for Best Company Compensation 2022, 2023
• Winner of Comparably's Award for Happiest Employees 2022,2023
• Winner of Comparably's Award for Best Company for Diversity 2022
• Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
• Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably

Check us out on Comparably:

Having trouble applying? Go to to search our careers page. Beiersdorf is an Equal Opportunity Employer.