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We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Are you interested in generating business impact for one of Salesforce's fastest growing business units? The Small Business Global Demand Generations Campaigns team is looking for a Senior Business Analyst to support in the development and tracking of our growth and acquisition efforts associated to our Salesforce Starter and Pro suite of offerings. The Senior Business Analyst, as part of the SMB Global Demand Generations Campaigns organization, serves as the independent data steward providing an unbiased and analytically rigorous view of marketing performance aligned to our self-service marketing efforts. It is the single source of truth for insights with accuracy, quality and speed used to evaluate the performance of marketing activities and programs to ensure we're continually optimizing our marketing spend and improving return on investment. This role will be accountable for the development and management of a central acquisition funnel and financial model that closely tracks our marketing efforts from top-of-funnel web visitors, trial conversions, all the way through to billable revenue and ACV. This individual will also be responsible for pulling together enterprise marketing data metrics and key performance indicators aligned to the self-service marketing motion, own analytics workstreams in support of identifying key datasets and marketing results, and development of custom reporting frameworks and dashboards.

Responsibilities

• Understand business goals, define important metrics (key performance indicators), and provide insights and reporting on how our self-service marketing campaigns are performing

• Delivering analytics, reporting, and insights across numerous data sets and platforms.

• Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision making

• Develop and maintain self-service acquisition funnel and financial model frameworks to provide insights to internal customers

• Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business

• Responsible for retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes.

• They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps).

• Establish digital benchmarks for campaign performance across channels to guide overall campaign strategies.

Knowledge and Skill Requirements:

• Advanced data exploration and analysis skills

• Highly proficient in Excel / Google Sheets

• Proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze data

• Familiarity with marketing practices, marketing KPIs, marketing analytics

• Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization

• Passion for data, and analysis; comfortable working with large data sets

• Ability to work independently thru ambiguity while prioritizing multiple projects and tasks in a fast-paced and unstructured environment

• Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers

• Experience working with cross-functional partners

• Experience handling large sets of data within multiple systems to develop custom reports.

• Familiar with building and maintaining key analytical frameworks and problem-solving approaches.

Ideal Candidate Qualifications:

• 8+ years experience in supporting Marketing or Sales Strategy Analytics functions.

• Enterprise (B2B) marketing experience. Self-service SaaS experience a plus

• Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)

• Ability to analyze data to make performance improvements and also communicate those insights in an easy-to-understand way

• Ability to navigate large, matrixed organizations and align collaborators in a consistent direction.

• Experience working with and collaborating with leadership across various levels within an organization

• Track record for delivering results under tight deadlines

• Exceptional organizational skills with rigorous attention to detail and experience translating analytical data into information partners are able to comprehend.

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